The illustrated cover of Just Ask Elsie by Ari Koontz features a young white girl with blonde hair, standing in the middle of a school hallway and holding a stack of purple magazines that read "Elsie's Puberty Zine." Around her are cut-out doodles of birds and bees, hearts and emojis, and the progress pride flag. In the background, other students stand in front of blue lockers, watching and whispering. The title words are in mismatched fonts, with "Elsie" handwritten in gold sharpie over a piece of purple duct tape. The overall art style is soft-textured but bright, with pastel colors and rounded lines.
Cover Reveal

Exclusive Cover Reveal: Just Ask Elsie by Ari Koontz

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Today on the site, I’m delighted to reveal the cover of the upcoming Just Ask Elsie by Ari Koontz, a contemporary Middle Grade novel releasing June 16, 2026, from Feiwel & Friends! Here’s the story:

Elsie Parker is having a totally normal fifth grade year.

Fractions and conjunctions―check.
Stressing about middle school―check.
Body-positive puberty class at church that also covers feelings and identities―check.

Okay, maybe that last one isn’t so normal. It’s a little weird (and awkward) to spend her Sundays talking periods, B.O., and pimples. But Elsie’s also learning a lot more than she’s heard in her public-school health class ― like the difference between sex and gender, and what consent is, and what it might mean that she can’t stop blushing around a certain cute girl at her school.

When her puberty lessons become the school’s latest gossip, Elsie’s totally humiliated… until she finds an anonymous note in her locker from a classmate who wants to know more, and realizes that other kids might have embarrassing questions of their own.

Starting an underground advice board wasn’t exactly in her plans, but Elsie won’t pass up a chance to turn her reputation around ― or to share words and labels that have not-so-accidentally been left off their curriculum. But when the principal tries to shut down the unauthorized puberty talk, Elsie has to decide what she’s willing to risk to tell the truth to kids who really need to hear it.

And here’s the adorable cover, designed by Julia Bianchi with art by Isabelle Duffy!

The illustrated cover of Just Ask Elsie by Ari Koontz features a young white girl with blonde hair, standing in the middle of a school hallway and holding a stack of purple magazines that read "Elsie's Puberty Zine." Around her are cut-out doodles of birds and bees, hearts and emojis, and the progress pride flag. In the background, other students stand in front of blue lockers, watching and whispering. The title words are in mismatched fonts, with "Elsie" handwritten in gold sharpie over a piece of purple duct tape. The overall art style is soft-textured but bright, with pastel colors and rounded lines.

Buy it: Bookshop | Amazon | B&N

Ari Koontz is a queer nonbinary writer and educator with an MFA in creative writing from Northern Michigan University. They’re dedicated to telling full-hearted stories of bravery and whimsy in every possible genre, centering the beautiful complexities of queer identity and community, and supporting their local public library. A born-and-raised Midwestern UU, Ari lives close to where the water meets the woods and loves to take long walks when they should be writing. Just Ask Elsie is their debut novel.

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